20 Apr The Psychology of Color in Interior Design
About 78% of surveyed executives believe that having art in the workplace helps their business’s employees reduce stress, according to a joint survey from the Business Committee for the Arts and the International Association for Professional Art Advisors. In addition, 64% said that office artwork increases creativity and 77% agreed that it encourages the expression of opinions. If business owners are realizing the benefits of artwork in the workplace, they’re playing catch-up. For decades the nation’s top art advisors have been helping hospitals and schools incorporate artwork that calms, soothes, or inspires.
But did you know that there is a psychology behind the colors used in art for hotels and restaurants as well as the wall art for hospitals? The use of color can be especially powerful when it comes to purposeful interior design. Keep reading to learn more about the intersection of color and emotion.
Red can be quite an extreme color, traditionally used to represent both love and war. It is a powerful color that can evoke feelings of anger or the fact that danger is imminent. Think of the stop light, for example — the red is quite harsh and demanding. You don’t need top art advisors to tell you to avoid red if you want to create a warm and tranquil vibe. It is, however, great when expressing feelings of passion.
Perfect for energizing, yellow tones remind people of the sun and makes them feel happy and comfortable. Yellow is quite a joyful, energetic color, and it brightens the mood of anyone and everyone who walks in the room. Studies have actually shown that seeing the color yellow can cause the brain to produce higher levels of serotonin, which goes on to make the viewer feel better almost immediately.
Calm and soothing, the right shade of green reminds the viewer of lush grass and beautiful Mother Nature. Corporate art consulting firms often recommend utilizing green in areas where there needs to be a calming influence — such as boardrooms, offices, and recovery rooms in hospitals. And unless you go with a bright lime green, it is almost impossible to have an overpowering green color, which is why when in doubt, you should go green.
Considering that white represents an actual lack of color, too much white can evoke signs of anxiety and stress. This overused color, while simple and minimal, can also remind people of stark hospital rooms and possibly bring up uncomfortable feelings. Art consultants always recommend using a color other than white, such as a softer cream or ivory, to cut down on the harshness of the room’s setting.
With these colors in mind, it comes as no surprise that the artwork and color in a specific room can go far in enhancing the mood of the people inside of it. If you need to set a certain mood in your building, corporate art consulting experts can ensure that each and every room evokes the right feeling.