Whether you operate a small boutique hotel or are responsible for several chain locations, aesthetics will matter a lot to your guests. Regardless of the room price or hotel location, you’ll need to create an unforgettable, positive experience for all patrons. There are several components that go into attaining that goal, but one of the most tangible is through the design of your hotel’s lobby. For every incredible foyer space, of course, there’s an equally unattractive one. If you want yours to be in the first category, you’ll want to avoid the following mistakes when designing a hotel lobby.
MISTAKE: Hidden Entryways and Front Desks
When guests arrive at your establishment, they won’t want to search for the right way to get in or the right place to check in. You should make both the entrance and the front desk completely obvious so that no one has to wander around looking lost. The pathway to the main entrance and to the check-in should make sense to everyone who comes to visit, no matter the time of day or their familiarity with the area.
MISTAKE: Lack of Lobby Seating
We’ve all experienced a wait when our room wasn’t quite ready or had to sit patiently waiting until our transportation arrived. When designing a hotel lobby, having ample seating is an absolute must. This furniture should be large enough to accommodate guests of all sizes without disrupting the flow of traffic (and luggage). The furniture should also be durable enough to withstand quite a bit of punishment. Keep in mind that comfortable seating is fine for when you don’t mind guests loitering in your lobby; if that doesn’t align with your vision, you might want to consider less cushy options. But no matter what, you’ll need to have enough seating to alleviate the possibility of too many people standing around.
MISTAKE: Overly Bright Lighting
Ideally, your hotel lobby should have a different atmosphere during the daytime and at night. That doesn’t require huge changes in every case. You might be able to change the entire ambiance just by adjusting your lighting. But while your hotel lobby decor can be appreciated even more once it’s properly illuminated, don’t take things too far. Your guests should be able to see clearly and travel throughout the lobby without fear of tripping over themselves. On the other hand, the lobby lighting shouldn’t be so bright that it hurts the eyes or feels sterile in some way. Switch out fluorescent lighting for warm LED lighting and more natural light sources to ensure a welcoming feel.
MISTAKE: Generic or Poorly Chosen Hotel Artwork
It’s not all about practicality. When designing a hotel lobby, you have to keep decorative elements in mind. Your hotel artwork probably matters more than you’d think. It can set the entire tone for a guest’s stay and cement your brand messaging in subtle yet effective ways. But if you resort to overly generic art design (or even unattractive artwork), you could be undermining your own success. After all, one 2011 study found that when subjects view a beautiful painting, the blood flow to the “joy response” part of their brains increased by 10%. If you want your guests to feel instantly happy and calm upon walking in your doors, you need to invest in some high-quality art pieces to capture their interest.
Designing a hotel lobby is no easy task, but your goals will become a lot clearer if you remember to avoid these mistakes. To learn more about how we can help you with your hotel art selection, please contact us today.