Art plays a key role in how we perceive our surroundings and even how we think and behave. In a corporate environment, art choice and placement can have an effect on how employees focus and feel about their work space. However, whether you’re buying wall art for hospitals or businesses, there are some big mistakes that you’ll want to avoid making. Otherwise, you may find that your budget could be better spent in other ways (like on corporate art consultants, for example). Here are just a few missteps you should prevent.
- Thinking price is most important
Understandably, you do need to make smart financial decisions with your corporate art. However, you also need to keep in mind that you get what you pay for. A strong budget for your art should be equivalent to 1-2% of your construction budget, as it is. But remember that quality matters most. Not only are higher-quality pieces more likely to stand the test of time and be around for longer, but they’ll also probably produce more desirable results for your staff. Poor quality art may have the opposite effect that you’d hope for. Better photographs, paintings, and other types of art will truly be an investment in your corporate culture.
- Having no cohesive style
Using mixed media art or blending different styles can work, as long as it’s done with a keen eye. That’s often where art consulting services come in. But it’s problematic if there’s no cohesive theme, style, or color palette in your corporate art collection. Ideally, your art choices should fit both your branding and make employees and clients feel something. This desired feeling can vary — do you want them to feel at peace or intellectually stimulated? Reflective or passionate? — but just putting art on the walls for art’s sake may not pay off. Not everyone has a clear vision for their office wall art, which is why having experienced corporate art consultants will be of great benefit. They can advise you on which pieces will best convey a certain style or evoke a specific feeling. That way, your work environment will feel united, rather than disjointed.
- Going too far (or not far enough)
Sometimes, people get carried away with their art choices — or, on the other side of the spectrum, do too little to really make an impact. You shouldn’t fill every empty space with a canvas nor have too few art pieces around. It can be a delicate balance, but that’s why corporate art consultants are so valuable to this process. Too much art can be distracting or add to stress levels; too little won’t make much of a difference at all. Your art consultant will come up with a great compromise that fits your budget and style while making a positive impact for employees and potential clients.
Don’t risk making a mistake with your corporate art selection. At Smart Art, our consultants are here to help. For more information, contact us today.