skip to Main Content


SmArtArt strives to impact the visual appeal from corporate, educational & hospitality environments to healthcare facilities. We service clients both nationally & internationally. We manage every step within the art development & supply chair process, from art consulting to manufacturing & installation. Our company specializes in contract & customized artworks, framing, alternative wall decor & accessories.

SmArtArt works with designers and end users to create concepts for the projects, collaborating with them in all art options that complement their project’s vision & budget. We pride ourselves on our uncompromising quality, short lead times & competitive pricing.

SmArtArt is proudly celebrating over 15 years in business. We are a trusted partner with leading international hospitality brands, hospitals & corporations, by carefully maintaining their brand standards.



Atalya Alkalay

After serving two years in the Israeli army, Atalya got her degree in Interior Design in Florence Italy. That’s where she discovered that her talent is in commercial design.

For the next 4 years, Atalya was designing international trade shows’ booths. To advance her career she went back to school, this time in NYC, where she graduated with a degree in Display and Exhibit Design. As a student she worked as an Art Director in a firm that represents Commercial Illustrators. Later she studied at NYU and became a certified art appraiser. Her academic achievements and her work experience lead her to a position with Art Advise, a Corporate Art Consulting firm in NYC, where she has acquired all the tricks of the trade.

When she moved to Florida with her family Atalya has founded SmArtArt, which specialized in the wall décor design for all commercial facilities.

Atalya is currently living in Boca Raton with her husband and enjoy her 2 sons when they are off college. She likes spending her spare time reading, watching movies and traveling.

Professional Affiliations: Commercial Real Estate Women’s Association, International Interior Designers Association, Commercial Industrial Association of South Florida, Global Luxury Group.


Fraser Poorman  MBA

Born and raised in South Florida where I attended Nova Southeastern University for 4 years. I worked as an exhibit designer for my Universities Gallery. I received several awards including the Dean’s List and several Honorable mention and Purchase awards for my Art work. After being involved in Six shows I obtained my undergraduate degree in Art History and Fine Arts in 2014.

I began working for SmArtArt in 2015 while attending school for my masters in Art History and Computer art at SCAD. I went to Atlanta to finish my degree and returned to SmArtArt in 2016 working full time as the Director of Art Consulting.