Providing contract artwork including custom mirrors and accessories, custom framing and professional installation.

SmArtArt is partnered with one of the largest custom framing facilities in the US. Operating from a 45,000 Sq. ft. warehouse and production facility. Our production capacity is up to 400 pictures per day.


Atalya Alkalay

After serving two years in the Israeli army, Atalya got her degree in Interior Design in Florence Italy. That’s where she discovered that her talent is in commercial design.

For the next 4 years, Atalya was designing international trade shows’ booths. To advance her career she went back to school, this time in NYC, where she graduated with a degree in Display and Exhibit Design. As a student she worked as an Art Director in a firm that represents Commercial Illustrators. Later she studied at NYU and became a certified art appraiser. Her academic achievements and her work experience lead her to a position with Art Advise, a Corporate Art Consulting firm in NYC, where she has acquired all the tricks of the trade.

When she moved to Florida with her family Atalya has founded SmArtArt, which specialized in the wall décor design for all commercial facilities.

Atalya is currently living in Boca Raton with her husband and enjoy her 2 sons when they are off college. She likes spending her spare time reading, watching movies and traveling.

Professional Affiliations: Commercial Real Estate Women’s Association, International Interior Designers Association, Commercial Industrial Association of South Florida, Global Luxury Group.

Joy White

A world traveler with roots in Rhode Island and South Florida, Joy White is the newest addition to the Smart Art team as its artist liaison. Joy will help local artists partner with the perfect commercial spaces to display their work.
Joy has more than 20 years of experience working in high-end real estate and resort markets in Hawaii, the Caribbean and South Florida, and is unmatched in selling luxury experiences. Over the course of her career, she was consistently named the #1 sales agent for various retail accounts throughout Florida and the Caribbean. Joy has excelled in helping clients identify unique properties that meet or exceed their desires and needs.

Joy has also worked in exclusive art gallery sales in Maui, one of the top art meccas in the world. While in Maui, Joy cultivated relationships with international clients including celebrities, collectors and retail clients, and represented work from top artists including Andy Warhol, Keith Haring, Picasso, Chagall and Erte, among others. Her stellar achievements include being named the #1 Art Consultant out of candidates from more than nine nationwide galleries.
With a degree in marketing from Rhode Island College, Joy is an artist at heart as well. She has sold her own line of art inspired clothing and can strongly relate to the artist’s perspective in selling his or her work.

Joy is a proven, full-service professional whose background in sales, marketing, and art will help artists obtain maximum exposure and sales!

Fraser Poorman  MBA

Born and raised in South Florida where I attended Nova Southeastern University for 4 years. I worked as an exhibit designer for my Universities Gallery. I received several awards including the Dean’s List and several Honorable mention and Purchase awards for my Art work. After being involved in Six shows I obtained my undergraduate degree in Art History and Fine Arts in 2014.

I began working for SmArtArt in 2015 while attending school for my masters in Art History and Computer art at SCAD. I went to Atlanta to finish my degree and returned to SmArtArt in 2016 working full time as the Director of Art Consulting.