How to Choose Art For Your Hotel: A Brief Guide

artwork for hospitality industry

Art doesn’t always get the credit it deserves, but it holds immense power, especially for those in the hospitality industry. If you want guests to feel welcomed, relaxed, and captivated by your establishment, one of the best ways to do that is by adding beautiful artwork.

Of course, no one wants to stare at a blank wall, so your hotel will certainly need interesting decor. But before you get carried away with out-of-the-box hotel lobby design ideas, keep in mind that some well-placed art can be much more effective than any other kind of decoration.

In fact, artwork for hospitality industry can function in the same way as it would in an art gallery: namely, art has been shown to reduce stress, which is exactly what hotel guests want most during their stay. One study found that, after spending just 35 minutes in an art gallery, participants reported less stress and were found to have lower concentrations of cortisol (known as the stress hormone) in their systems. Having art on your hotel walls will help those taking a trip feel more at-ease in their lodgings.

But choosing artwork for hospitality industry is quite a bit different than decorating your home. Hospitality art consultants can help you choose the right kind of art to fit your branding and the message you want to send to your guests. Here are a few tips to keep in mind when deciding on your hotel artwork:

  • Decide on a color paletteYou’ve likely already decided on the color of your walls, furnishings, and accent features. You’ll want to keep those in mind when choosing your artwork to prevent color or stylistic clashing. You should choose pieces that either stay within that same range of colors or provide complimentary tones.
  • Consider multiple mediumsYou may think that you’re limited to choosing simple paintings, but hotel artwork suppliers deal in all sorts of mediums! Feel free to utilize photographs and sculpture, too. They can add visual interest and remove the sense of monotony you might find with standard hotel art.
  • Tell a storyIdeally, the art you choose shouldn’t just be beautiful; it should tell the story of your brand. Of course, it should be aesthetically pleasing and make visitors feel calm. But you can also use your art as an opportunity to create a lasting connection with guests. Don’t be afraid to show your brand’s personality through the artwork on your walls.
  • Get help from an expertWhen you need artwork for hospitality industry, you shouldn’t have to bear the burden of sourcing it yourself. If you take that on, you may not be able to find exactly what you want (and you’ll likely end up paying more for it, to boot). That’s why using an art consultant is so beneficial. You’ll get access to the type of art you’ve envisioned, as well as pieces that work better than you ever could have imagined. And because consultants make the process easy, you’ll be free to focus on actually running your hotel.

If you’re looking for artwork that will make your hotel look its best, Smart Art Inc. can help. For more information, contact us today.